They allow you to:

• See which codes have been used, when and by whom - a powerful marketing tool.
• Which emails have worked best.
• Which customers come to you only after you email them
• How your sales increase after using voucher code promo's
• Provide discounts to just specific or all customers
• Create codes that can be used once or multiple times
• Create codes that can be used for a single person or many people
• Incorporate minimum spend levels before use of codes
• Use percentage (%) or value (£,$ or Euro) value discounts
• Provide deadline dates for validity of codes
• Discounts used in conjunction with particular Showcases provide an eye catching and interesting first link to the page. Encouraging sales of specific items
• Use the Wysiwyg Editor to create emails using the additional Extra's software Emailer.